- to write a book you need to have passion for your work, faith in yourself and your work, and express yourself with enthusiasm
- if you want to sell books, be a commercial writer, write what people want to read, not what you want to write, unless you know it's what people want to read
- take imperfect action because nothing has to be perfect
- self-publishing online is great, because it means that you can change, tweak and upload again