Andrew Ferebee talked about "Case Study: How I used a book trailer, Facebook ads & a launch team to successfully launch my first book last week". [What caught my attention was the book trailer part, because I'd heard about this marketing strategy sometime back and was curious to learn more about it.]
I'm not going to delve in the why and how of his first book just published, The Dating Playbook for Men, but I will refer some of his interesting marketing strategies.
Andrew has had a blog and a podcast for a couple of years and has been building an email list that he used for the launch of this book. The interesting part is that he created a ViP Club*, a separate list of a couple hundred "guys" willing to write helpful reviews and share the Amazon book link and the book trailer with their networks and their social media platforms. All this in return for a free copy of the book and free bonuses such as videos and a private Facebook group where Andrew would answer their questions.