Charlie Hoehn's webinar was titled "Behind the Scenes of the Most Successful Book Launches of the Decade: Lessons from Working with Tim Ferriss, Seth Godin, Tucker Max & Ramit Sethi (including the 4 Hour Body & Play it Away)".
Not meaning to offend Charlie, as I listened, it didn't seem to be that juicy or have the content I was expecting. At least in comparison to the previous webinars. However, as I looked over my notes to write this post, I changed my mind. He revealed great personal experiences, and shared very interesting and useful lessons learned and tips.
I'd say that Charlie's success is related in part to a series of lucky strikes - relationships he made and serendipitous events - together with his interest in the books of big names in marketing such as Seth Godin, Jack Trout and Robert Cialdini.
Charlie believes that marketing is strongly rooted in trust and relationships, and without that foundational knowledge of how to be a good friend and how to interact in social relationships, create empathy among others things, you aren't going to be a good marketer.
His first lucky strike came when he did a Seth Godin virtual internship and Seth promoted Charlie (and other peers of his) on his blog. That gave him credibility [so important, for sure!]. Seth and his introducing Charlie to Ramit Sethi were a turning point in his career. When working with Ramit, Charlie created a marketing plan for his book which hit #1 overall on Amazon and #9 on the NYTimes bestseller list. This definitely added to his credibility. Ramit got Charlie a job with Tucker Max in marketing a film and then as a videographer of a tour. Both Ramit and Tucker recommended him to Tim Ferris. He marketed his book, The 4-hour body. Then he worked with Chad Mureta of App Empire. And finally started working on his own. How's this for background and invaluable experience?
What were some of biggest lessons on the marketing side from working with such high-ranking, famous people?