Justin Wise talked about "How to easily turn your book into an online course for additional revenue".
Two things I really liked about Justin's webinar: his clear way of talking and the detail of the personal experience he shared, which gives us a lot to think about.
He said that his book, The Social Church: A Theology of Digital Communication, resulted from a need to see how to use digital marketing for churches and non-profits, how we connect with the people in and out of the organization, definitely a very specific niche. And because there was no other book of its kind, it would be a calling card. And so it was. It legitimized what he was talking about and gave him credibility. Invitations to speak and do consultancy started pouring. It got to a point where he couldn't duplicate himself, but he could put everything he knew that was in the book in an online course, Think Digital.