Rory Vaden titled his webinar "From First Book to Big Business: Turning your Book into a Scaling Company".
He thought about writing a book because it was very cool. At a conference in Feb. 2008, a mentor of his told him the difference between "the hook and the book". The book is the content that's inside, but that doesn't sell. The hook is the title. And that's what sells. The title of his first book, Take the Stairs, came up that same day while talking with another mentor and telling him a story that had happened to him (Rory) at an airport. Four years went by from the moment he got a literary agent to the moment he launched and hit #2 of the New York Times bestseller list.