Day 8: Monetizing
Christy Whitman talked about "How I doubled my speaking & coaching business to multiple 7-figures with my NYT bestseller".
The Art of Having it All was the result of a conversation she had with a woman at a media conference, who said to her: "No woman can have it all!" Christy believed differently and discusses it in this new book.
What kind of marketing did she do for this book that she hadn't done for previous books? She interviewed 160 people, among them celebrities, about how they defined having it all. And they all sent out the interviews to their lists and communities giving value to themselves and to Christy, who got more opt ins and sold more books, 8.000 copies before the launch date. And she went on Facebook and TV. However, as she said, what really moved the book were the relationships she had with her affiliates.
Christy Whitman talked about "How I doubled my speaking & coaching business to multiple 7-figures with my NYT bestseller".
The Art of Having it All was the result of a conversation she had with a woman at a media conference, who said to her: "No woman can have it all!" Christy believed differently and discusses it in this new book.
What kind of marketing did she do for this book that she hadn't done for previous books? She interviewed 160 people, among them celebrities, about how they defined having it all. And they all sent out the interviews to their lists and communities giving value to themselves and to Christy, who got more opt ins and sold more books, 8.000 copies before the launch date. And she went on Facebook and TV. However, as she said, what really moved the book were the relationships she had with her affiliates.
And she got a "brilliant idea" from Chandler Bolt: create an ambassador program, a group of coaches of hers who talked about and recommended the book. An ambassador Facebook group and blog posts also played their role.
She held a contest with this ambassador group: whoever sells more books and has the most influence will be on a radio show. And she gave each one a pdf copy of her book in advance. The day it came out, there were a hundred testimonials and endorsements on Amazon.
She also did a blog tour similar to one Tim Ferriss had done and told her about. His idea was to have several blogs have him as a guest blogger or review his book. His aim was for people to hear about his book everywhere the day it came out.
Monetizing strategy? She knew what her goals were and the outcomes she wanted. And she knew how she wanted to monetize on the backend. She knew how to get people opting in in different ways (links to opt ins in exercises in the book, a picture to check out in chapter 1 with an opt in before people can see it). As a NYT bestselling author, she has earned more trust and credibility. People believe in her and are willing to invest in her.
Christy has a twofold business goal: to serve people and to make money. She ended on a curious note. She said that she's planted a lot of seeds, but they're not blooming yet.
Thanks, Christy! I like your joie de vivre expressed in your hearty laughs, as well as in Chandler's!
She held a contest with this ambassador group: whoever sells more books and has the most influence will be on a radio show. And she gave each one a pdf copy of her book in advance. The day it came out, there were a hundred testimonials and endorsements on Amazon.
She also did a blog tour similar to one Tim Ferriss had done and told her about. His idea was to have several blogs have him as a guest blogger or review his book. His aim was for people to hear about his book everywhere the day it came out.
Monetizing strategy? She knew what her goals were and the outcomes she wanted. And she knew how she wanted to monetize on the backend. She knew how to get people opting in in different ways (links to opt ins in exercises in the book, a picture to check out in chapter 1 with an opt in before people can see it). As a NYT bestselling author, she has earned more trust and credibility. People believe in her and are willing to invest in her.
Christy has a twofold business goal: to serve people and to make money. She ended on a curious note. She said that she's planted a lot of seeds, but they're not blooming yet.
Thanks, Christy! I like your joie de vivre expressed in your hearty laughs, as well as in Chandler's!
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