- marketing is strongly rooted in trust and relationships
- importance of credibility
- importance of starting a tribe, of putting yourself out there, which is an ongoing process
- build relationships, friendships and trust
- importance of creating and growing an email list
- importance of generating great content
- importance of honesty and authenticity
- giving away a book for free to help build an email list, a most valuable element
- the title is a very important part of a book
- market your books through the channels that your target audience is more likely to use
- great ways of attracting attention
- ads in Facebook, in an email and in YouTube
- translate a book that's selling well into a language that has a huge market such as Spanish (and to other languages)
- create an audiobook and a traditional paper book
- create a course (if you wrote a 'how to' book)
- serve your customers in as many different ways as possible
- ideas for freebies, free giveaways
- a 50% discount on an e-book that's selling very well
- a Google Hangout where you can talk about the process of writing your book and problems you faced
- think what you'd like to get and give that to your audience
- be referenced and quoted in other sites
- keep writing and launching books
- three strategies to get a bit of an edge on the competition
- build an email list
- the blogging mindset: cover one topic thoroughly in each book
- creating free content (permafree) that you give away: people who like it are more likely to check out your paid content
- start selling at $0.99 for 5-7 days, ask email subscribers to buy it and leave a review, and then raise the price a couple of dollars
- launch a book bundle for $0.99 per book
- create a big event around the launch: email marketing, live stream parties in Hangouts with guests, high-value content video promotions, have an ambassador list (= launch team) to help you in the pre-launch and launch phases, promotion through your blog, podcast and platform
- a raffle contest with a digital gift card or a free coaching session
- a book trailer in video with links
- repurpose older materials changing them a bit so they make sense and the language is correct
- a Facebook launch group
- blog posts about the launch
- hold a contest in your ambassador group to see who sells more books
- have a good follow on Twitter
- hold free events such as webinars
- cold traffic: LinkedIn and Facebook advertising
- podcast interviews
- pre-launch reviews (preferably from well-known people)
- launch strategies to convert people to give their email
- audio or video about something necessary before starting to read the book
- case studies in video about each chapter
- a course based on the book
- workbooks
- an audiobook
- strategies for leads and traction
- a book launch team to promote the book through their blogs, websites and email lists, on Facebook, Twitter…
- a virtual launch: a webinar where you give readers a value proposition (how you want the reader to be different at the end of the book) and a freebie
- relaunch the book whenever there's something new: a new version, a new cover, a new bonus chapter…
- marketing and selling process: create pre-orders through FB ads, doing webinars, being on podcasts, giving keynotes and giving away digital bonuses worth more than the price of the book
- for lead capture, include a link to the audiobook in the front of the e-book
- record a one-hour audio interview about your book and create an opt-in page to get the audio; you can also add a couple of chapters from your book to this opt-in page
- get word out through social media
- when speaking at in-person events, put a form on every chair for people to write their name and email address
- video in blog posts generates a lot of engagement
- Youtube retargeting
- bonuses: additional training videos, mini digital classes, a Facebook community
- marketing strategy for someone with no audience, no authority and no big list
- build buzz: get people involved through social media by asking them to vote on the cover and title, for example
- position your book for success: focus on one bookseller (Amazon, for example), a category where books sell and model what's working
- execute the launch: get a launch team and try to get as many reviews as possible through them.