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SPS Summit: Lise Cartwright

17/7/2015

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Picture
sDay 2: Writing
Lise Cartwright talked about "How I personally wrote 14 books in the last 10 months & built an e-book business of $3,000-$4,000/month, all from scratch". It was a very lively session and her enthusiasm for what she does showed at all times.

As the title indicates, this was a webinar focused on her personal experience.

How does she go about writing a book or a series of books? She mindmaps her ideas for each book on paper for 2-3 days, groups them together, outlines the book based on the mindmap and then expands the ideas, in other words, starts writing. She writes series of ten relatively short books, because she likes to consume quickly - read a book in 2 hours, for example. That preference influences her writing, which is also a fast process.

She had an editor for her first book and recommends having one. She made sure everything made sense, so whenever she had gaps, she'd research to learn about it. It took her two and a half weeks to write the 30.000-word book. She only read it through once when it came back from the editor. She did a short pre-launch based on a 30-subscriber email list (what she had at the time) and then published it in 7 days. Why so fast? Since there never seems to be a perfect time to publish, she followed Chandler Bolt's advice, "Done is better than perfect".

How did she write her next books?


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    Teresa Almeida d'Eça

    Retired EFL teacher. Teacher trainer in Web 2.0 tools. Member of the Webheads in Action community of practice. Member of the "Radical English" Teachers group.

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