- marketing is strongly rooted in trust and relationships
- importance of credibility
- importance of starting a tribe, of putting yourself out there, which is an ongoing process
- build relationships, friendships and trust
- importance of creating and growing an email list
- importance of generating great content
- importance of honesty and authenticity
- giving away a book for free to help build an email list, a most valuable element
- the title is a very important part of a book
- market your books through the channels that your target audience is more likely to use