- the three-step course process
- teach me how to do it (guide book)
- show me how (video tutorials)
- do it for me (to get more help)
- an online course
- video or audio coaching with resources to go along (and automate the delivery system)
- translate a book into an online course, everything has to make sense and weave together from start to finish
- a community of like-minded people – the mastermind – who pay a monthly fee
- start the launch process while you're writing the book
- give away materials of value for free
- do free webinars and sell your book at the end; you can include digital bonuses worth the price of the book
- send an email blast to all your LinkedIn connections
- post on Facebook
- tweet for several days straight
- ask family and friends to pre-order the book
- advertise
- repurpose content to leverage it financially
- monetize books through courses, coaching, public speaking, keynotes…
- online course or membership site (both paid)
- individual or mastermind coaching
- host live online or in-person events
- podcast interviews
- email opt-ins
- adding value in email newsletters.