Michael Port's webinar was on "How to use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business (and a sneak peek of my new, unreleased book)".
Michael's interview was based on two main parts: his writing process and the different structures he uses, and his promotional strategies that lead to the sales process.
Michael is a very successful author - five times Yew York Times bestseller and hit #2 on Amazon in the world - as well as a marketing and sales guru. However, his structures and strategies can be applied by first-time authors in writing and promoting their books.